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Running Down A Dream: Guerrilla Marketing

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zzzzzz Running Down A Dream: Guerrilla Marketing

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Guerrilla Marketing

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Running Down A Dream: Guerrilla Marketing

Running Down A Dream

Monday, November 16, 2009

Guerrilla Marketing

The drive to our show today was SCARY. REALLY SCARY.

Jeeves decided that it was a good idea to take us on a little tiny dirt road. It wasn't even a gravel road. It was a muddy, winding, narrow HORSE TRAIL. Seriously. It felt more like a horse trail than a road. And we were scared. James was so stressed out, I think everyone was scared to talk to him. But we went around one curve, and he thought it *might* be just wide enough to turn around.

THANK GOODNESS IT WAS!!!! Miguel jumped out and helped us turn around, Tim found the best route according to google maps on his phone, James drove and maneuvered like a champion, and I held on for dear life.

Jeeves, our GPS, had good intentions. I am sure according to a map... it was the shorter route... but ummm NOT cool, Jeeves. NOT cool.

The show, however? WELL worth the 20 hour drive! The students in charge of the show asked me if I would go through the dorm rooms with them and try to drum up some more excitement for the show. I've never felt more like a moving billboard. :) The guys walked through the hallways, BANGED on the doors, asked guys if they were coming to the show, and then pointed at me :) It was funny.

Whatever the reason... the free food.... the fact that they put my picture on all the napkin dispensers in the cafeteria... our guerrilla style marketing.... I don't care what it was! It worked!! The show was AWESOME. They were up and clapping and dancing at the front of the stage from EARLY on in the set. And it felt like old times at Sam Hill's when they started asking for "Sweet Child of Mine" Plus, after the show, one of the guys really wanted to hear "Amazing Grace" on the fiddle. So we had an "after concert" :) I played Amazing Grace as students gathered around, and then they asked for an Irish Jig. I don't think I have played the "Irish Washerwoman" since St. Patrick's Day my freshman year of high school. But it was revisited tonight!

The river next to the school is a popular white water rafting area. It was BEAUTIFUL. This is where we stopped to get gas on the way... just sayin...


YAY!!! I <3 WVU Tech!


The Jamaicans at WVU Tech


Peace. Love. Fiddle.
~natalie

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